Steam Curators explained: how to find fitting curators, send review copies via Curator Connect, and prepare requests in their language.
Direct answer, Steam Curators are pages on Steam that follow and recommend games, pushing your game to their followers. The official channel for developers is Curator Connect: send review copies to up to 100 curators, 5 copies each (filterable by tags, language and followers), free and no email needed. Better results come from finding curators that fit your genre and are active, and preparing the review request in their language. Whether a curator accepts or features you is entirely their call.
Who this is for, Developers who want curator reviews and exposure before launch; also player-type developers who want to run their own curator page.
Step-by-step:
- Find fitting curators: search by your genre tags, filter for active pages with matching follower profiles (avoid key-farming pages).
- Send copies via Curator Connect: Steamworks → Curator Connect → up to 100 curators, 5 copies each; requires a public store page (Coming Soon counts).
- Prepare a localized request: a short review-request note in the curator's language (never demand a positive review).
- Track and follow up: log who accepts and who features; don't chase non-responders.
Assets you need, Public store page (Coming Soon is enough), review copy quota, localized request copy.
Platform boundaries, Curators are independent Steam pages; accepting copies and featuring your game is their decision; keys sent via Curator Connect can't be revoked once accepted. No promise of featuring or reviews.
Common mistakes:
- Blasting all 100 curators indiscriminately (profile mismatch, low acceptance)
- Sending copies to key-farming pages (wasting quota)
- Request copy demanding "must review positively" (violates norms and possibly platform rules)
Next step, Finding fitting curators and writing the request in their language is repetitive work: IndieSwell's curated Steam Curator recommendations (Pro/Max) suggest curators by game type and generate a review-request note in their language. Featuring and review results are not guaranteed. → "Download the app" / "View plans"
Sources, Steamworks Curator Connect official docs (quota, filtering, non-revocable keys).
FAQ:
- How do I get Steam Curators to review my game?, Send review copies via Curator Connect (up to 100, 5 each), picking curators with matching profiles.
- Do I need a public store page for Curator Connect?, Yes, the store page must be public (Coming Soon counts).
- Can I revoke a key sent via Curator Connect?, No, keys can't be revoked once a curator accepts.
- Do curators guarantee reviews?, No, acceptance and featuring are entirely the curator's decision.
Product bridge, Finding curators and writing requests in their language is repetitive work: IndieSwell's curated Steam Curator recommendations (Pro/Max) suggest curators by game type and generate a localized review-request note. Contact, featuring and review results are not guaranteed. → "Download the app" / "View plans"
🇨🇳 zh-CN 完整正文
直接回答：Steam 鉴赏家是会关注并推荐游戏的 Steam 页面。开发者可通过 Curator Connect 向最多 100 个鉴赏家发送评测副本，每个最多 5 份，并按标签、语言和粉丝数筛选。应优先选择品类匹配且仍在活跃更新的页面，再用对方语言准备简短请求；是否接受或收录完全由鉴赏家决定。
执行步骤：按游戏类型筛选活跃鉴赏家；确认公开商店页已上线；通过 Steamworks 的 Curator Connect 发送副本；准备对方语言的评测请求，不要求好评；记录谁接受、谁收录，避免反复追问。
平台边界：鉴赏家是独立页面，接受副本和是否发布由对方决定；已接受的 Curator Connect Key 不能撤回，不保证评测或收录。IndieSwell Pro 与 Max 可按游戏类型推荐鉴赏家并生成请求草稿，由你审核发送。→“下载客户端” / “查看套餐”
🇹🇼 zh-TW 完整正文
直接回答：Steam 鑑賞家是會關注並推薦遊戲的 Steam 頁面。開發者可透過 Curator Connect 向最多 100 個鑑賞家寄送評測副本，每個最多 5 份，並依標籤、語言和粉絲數篩選。應優先選擇類型匹配且仍活躍的頁面，再用對方語言準備簡短請求；是否接受或收錄完全由鑑賞家決定。
執行步驟：按遊戲類型篩選活躍鑑賞家；確認公開商店頁已上線；透過 Steamworks 的 Curator Connect 寄送副本；準備對方語言的評測請求，不要求好評；記錄誰接受、誰收錄，避免重複追問。
平台界線：鑑賞家是獨立頁面，接受副本和是否發布由對方決定；已接受的 Curator Connect Key 無法撤回，不保證評測或收錄。IndieSwell Pro 與 Max 可依遊戲類型推薦鑑賞家並產生請求草稿，由你審核寄出。→「下載客戶端」 / 「查看方案」
🇷🇺 ru 完整正文
Прямой ответ: Кураторы Steam ведут страницы с рекомендациями игр. Через Curator Connect разработчик может отправить копии максимум 100 кураторам, до 5 копий каждому. Выбирайте активные страницы подходящего жанра и готовьте короткую просьбу на языке куратора; публикация не гарантируется.
Этапы: проверьте, что страница игры открыта публично; отфильтруйте кураторов по жанру, языку и активности; отправьте копии через официальный Curator Connect; подготовьте короткую просьбу без требования положительной оценки; отметьте, кто получил копию и кто опубликовал рекомендацию.
Материалы: публичная страница Steam, лимит Key для рассылки, краткое описание игры, локализованный текст запроса и ссылка на Press Kit при необходимости.
Границы: принятый Key нельзя отозвать после получения куратором. Решение о принятии, отзыве и публикации принимает сам куратор; IndieSwell Pro и Max только помогают найти кандидатов и подготовить черновик.
🇪🇸 es 完整正文
Respuesta directa: Los curadores de Steam recomiendan juegos en sus páginas. Curator Connect permite enviar copias a un máximo de 100 curadores, hasta 5 por cada uno. Filtra por género y actividad, prepara la solicitud en su idioma y no prometas una reseña o publicación.
Pasos: comprueba que la página del juego sea pública; filtra curadores por género, idioma y actividad; envía las copias mediante Curator Connect; prepara una solicitud breve sin exigir una reseña positiva; registra quién recibió la copia y quién publicó una recomendación.
Materiales necesarios: página pública de Steam, Keys disponibles, descripción breve del juego, solicitud traducida y enlace al Press Kit cuando sea útil.
Límites: una Key aceptada no se puede retirar después. El curador decide si acepta, reseña o publica; IndieSwell Pro y Max solo ayudan a encontrar candidatos y preparar un borrador.
🇧🇷 pt-BR 完整正文
Resposta direta: Os curadores da Steam mantêm páginas que recomendam jogos. Pelo Curator Connect, o desenvolvedor pode enviar cópias para até 100 curadores, com no máximo 5 cópias para cada um. Filtre por gênero e atividade, prepare o pedido no idioma do curador e não prometa cobertura.
Etapas: confirme que a página do jogo está pública; filtre curadores por gênero, idioma e atividade; envie as cópias pelo Curator Connect; escreva um pedido curto sem exigir avaliação positiva; registre quem recebeu a cópia e quem publicou uma recomendação.
Materiais necessários: página pública na Steam, Keys disponíveis, descrição curta do jogo, pedido no idioma do curador e link do Press Kit quando for útil.
Limites: uma Key aceita não pode ser retirada depois. O curador decide se aceita, avalia ou publica; o IndieSwell Pro e Max apenas ajudam a encontrar candidatos e preparar um rascunho.
🇯🇵 ja 完整正文
直接回答：Steam キュレーターはゲームをフォローして紹介するページです。Curator Connect では最大 100 人に、1 人あたり 5 コピーまで送れます。ジャンルと活動状況が合うページを選び、相手の言語で短い依頼文を用意します。掲載やレビューは保証されません。
手順：公開ストアページを確認し、ジャンル・言語・活動状況で候補を絞ります。送るコピー数を決め、ゲームの特徴と依頼理由を短く書いた文面を用意します。送信後は受け取ったかどうかと掲載結果を記録し、返信のない相手を何度も追いかけないようにします。
必要な素材：公開ストアページ、Steam Key、短いゲーム紹介、キュレーター向けの依頼文、必要に応じて Press Kit へのリンク。
プラットフォームの境界：受け取った Curator Connect の Key は取り消せず、掲載やレビューはキュレーターの判断です。IndieSwell Pro と Max は候補と依頼文の下書きを整理しますが、送信と最終判断は開発者が行います。
🇰🇷 ko 完整正文
직접 답변: Steam 큐레이터는 게임을 팔로우하고 추천하는 페이지입니다. Curator Connect로 최대 100명에게 1명당 5개까지 검토용 사본을 보낼 수 있습니다. 장르와 활동이 맞는 페이지를 고르고 상대 언어로 짧은 요청문을 준비하세요. 게재나 리뷰는 보장되지 않습니다.
진행 방법: 공개 상점 페이지를 확인하고 장르, 언어, 활동 상태로 후보를 좁힙니다. 보낼 카피 수를 정한 뒤 게임의 특징과 연락 이유를 짧게 작성합니다. 전송 후 누가 카피를 받았는지와 추천 게시 여부를 기록하고, 답장이 없는 큐레이터를 반복해서 재촉하지 마세요.
필요한 자료: 공개 Steam 상점 페이지, Steam Key, 짧은 게임 소개, 큐레이터용 요청문, 필요하면 Press Kit 링크.
플랫폼 경계: 큐레이터가 받은 Curator Connect Key는 회수할 수 없으며, 게시와 리뷰는 큐레이터가 결정합니다. IndieSwell Pro와 Max는 후보와 요청문 초안을 정리하지만 전송과 최종 판단은 개발자가 합니다.