Don't let a good game go unseen Organize assets once, stay visible across platforms
We cannot guarantee that a game will go viral; that depends on its quality and luck. We can organize repetitive promotion work so you spend less time checking rules and fixing formats, and more time publishing consistently across platforms.
Generate promotion copy for your game Action · Indie
You do not need to master marketing to promote your game.
IndieSwell organizes what to post, where to post it, and how to format it, then leaves review and publication to you.
Promotion copy generation
Start with an editable draft tailored to the broad game category and platform, instead of facing a blank page.
AI-assisted game video editing (15/30/60 sec)
Turn a long gameplay recording into an editable 15, 30, or 60-second video plan and spend less time selecting shots.
Multi-platform publishing assistant
Prepare the content once, then review and publish it platform by platform without repeatedly checking the rules.
Promotion planning
Plan from the current stage through post-launch, with each next task clearly listed.
Game media pitch assistant
Spend less time finding outlets and writing emails. Prepare editable pitch content in each outlet's registered language and an attachable Press Kit; you send it yourself or authorize each pitch for sending.
Creator matching
Find creators more likely to care about the game, then prepare a playtest message in their language and send it from your own platform account.
From assets to your first post in about two minutes
No marketing expertise required. Add your videos and screenshots, and let IndieSwell prepare the rest.
Create a Steam project
Add your game and launch window.
Add videos and screenshots
Drop in a few screenshots. They stay on your device.
Choose the broad game category
Choose a category to get a draft that follows the relevant rules.
Review and publish
After the checks pass, open the official page and publish it yourself.
Help the right game media
discover your game
Choose relevant media by outlet type, generate an editable email draft from confirmed game facts, and organize an attachable Press Kit. You decide whom to contact and how to edit it, then send it yourself or authorize each pitch.
- ✓Prepare an editable email draft in the outlet's registered language
- ✓Organize the project summary, store link, gameplay videos, and key screenshots into an attachable Press Kit
- ✓Highlight suitable timing: playable demo, launch-date announcement, near launch, or before a major update
Clear boundary: coverage, publication, replies, and delivery are not guaranteed.
What you get when you upgrade
Prepare copy, editing plans, and outreach materials first; you decide what to use and when to publish.
Refined copy generation
Higher-quality LLM copy refined for specific game subgenres, shown beside the base draft. Examples use only project facts you confirm.
AI-assisted game video editing
Turn local candidate clips into editable shot cards, then export landscape, portrait, or square videos.
Creator matching
Enter your needs to see matching directions and reasons. You always decide whom to contact; replies and publication are not guaranteed.
Curated Steam Curator recommendations
Find Curators by game category and prepare review-request copy in their language. Listing or review is not guaranteed.
Game media pitch assistant
Choose a public submission channel, editable email draft, and Press Kit package, then send them yourself. Coverage and replies are not guaranteed.
We cannot guarantee that a game will go viral; that depends on its quality and luck. We can organize repetitive promotion work so you spend less time checking rules and fixing formats, and more time publishing consistently across platforms.The honest boundary · IndieSwell
Use one plan for your game's promotion work
Free stays free, with no card, time limit, or project limit. Try it with your own game and upgrade only when it genuinely saves you time.Running several games at once? Project count is unlimited, and Max adds team handoff.
Free
Start organizing and carrying out a promotion plan. Includes base copy generation and unlimited custom copy.
- ✓Unlimited game projects and local asset managementKeep projects and assets organized without file or project limits slowing promotion down
- ✓Promotion copy generationStart with an editable draft for the selected category and platform
- ✓Unlimited custom copyWrite and revise publishing copy in your own voice whenever you need it
- ✓Multi-platform publishing assistantOrganize content for each platform and open the official publishing page without repeatedly checking rules
Pro
Refined high-quality copy generation, promotion planning, and creator-outreach assistance.
- ↑Everything in FreeIncludes the complete foundation from organizing assets to preparing publication
- ✓Refined high-quality copy generationUse Steam subcategories to shape copy around the game's selling points and reduce rewrites
- ✓Promotion planningList each next task from the current stage through post-launch
- ✓Creator matchingFind relevant creators and prepare a Key-review message in their language
- ✓AI-assisted game video editing (15/30/60 sec)AI assists with shot selection; you edit and approve the final video
- ✓Curated Steam Curator recommendationsRecommend curators by game category and prepare review requests in their language
- ✓Game media pitch assistantPrepare pitch emails and a Press Kit in each outlet's language
- ·Developer promotion tasksPublish promotion tasks or complete other developers' tasks to earn pointsComing soon
Max
Everything in Free + Pro, plus a team workspace for up to 10 people.
- ↑Everything in Free + ProEverything from basic preparation through creator matching is included
- ✓Team workspace for up to 10 peopleShare projects and tasks so team members can hand off promotion work more easily
Free → Pro：Free is suitable for maintaining a basic promotion plan. Upgrade to Pro when you need more copy generation, a more detailed multi-platform cadence, or creator matching. Purchase and renewal prices are shown clearly.
| Feature and purpose | Free | Pro | Max |
|---|---|---|---|
| Unlimited game projectsCreate unlimited game projects and keep promotion assets organized in one place | ✓ | ✓ | ✓ |
| Local asset managementOrganize videos, screenshots, and promotion assets locally so they are easy to find | ✓ | ✓ | ✓ |
| Promotion copy generationGet editable promotion copy quickly instead of starting from a blank page | ✓ | ✓ | ✓ |
| Local manual gameplay editingTrim and export a publishable game video locally | ✓ | ✓ | ✓ |
| Custom copyWrite and revise publishing copy in your own voice whenever you need it | ✓ | ✓ | ✓ |
| Multi-platform publishing assistantOrganize content for each platform and open the official publishing page without repeatedly checking rules | ✓ | ✓ | ✓ |
| Promotion planningKeep clear, actionable weekly promotion tasks from now through post-launch | ✓ | ✓ | ✓ |
| Refined high-quality copy generationUse Steam subcategories to shape copy around the game's selling points and reduce rewrites | × | ✓ | ✓ |
| AI-assisted game video editing (15/30/60 sec)Let AI assist with shot selection and short-video planning, then edit and approve the result yourself | × | ✓ | ✓ |
| Creator matchingFind relevant creators faster and prepare a Key-review message in their language | × | ✓ | ✓ |
| Steam sale calendarTrack sale milestones early and schedule asset and publishing preparation | × | ✓ | ✓ |
| Curated Steam Curator recommendationsFind Curators suited to the game category and prepare review requests in their language | × | ✓ | ✓ |
| Game media pitch assistantPrepare pitch emails and a Press Kit in the outlet's language, with less repetitive work | × | ✓ | ✓ |
| Team workspace for up to 10 peopleShare projects and tasks so team members can hand off promotion work more easily | × | × | ✓ |
| Developer promotion tasksPublish promotion tasks or complete other developers' tasks to earn points | × | Coming soon | Coming soon |
Questions you may have
Is it really free forever?
Yes. Free stays free, with no time limit or trial countdown. It includes unlimited projects, base LLM copy generation, and unlimited custom copy. You only pay when you want the heavier Pro or Max tools.
Do I need a card to start?
No. Download the app and start with Free without entering payment details.
Will it make my game go viral?
No, and we will not pretend otherwise. Virality depends on the game and a little luck. IndieSwell handles the repetitive preparation—copy, formatting, and a consistent content calendar—so your game can keep showing up week after week.
Will it publish automatically for me?
No. IndieSwell is a publishing assistant. It prepares titles, body copy, tags, asset versions, and publishing notes for each platform, then opens the official page for you to review and publish.
Is my game data safe?
Assets and custom content stay on your device. Raw recordings, full audio tracks, and local timelines do not leave it. Only confirmed project facts you explicitly choose to send are used for AI-assisted steps.
What kinds of games does it support?
Copy recipes cover Steam's broad categories: Action, Strategy, Sports, RPG, Simulation, Casual, Adventure, Indie, and Racing. The fullest workflow runs from playable demo to launch, while released games can keep using the calendar and review tools.At the prototype stage you can already organize assets and prepare copy, so it is partially applicable; with only an idea and no assets yet, help is limited — prepare your assets first.
Is this for me if I know nothing about marketing?
That is exactly who it is for: developers who would rather make games than study marketing. IndieSwell prepares the copy, formats, and plan; you review and publish.
Every week before launch,
something goes out
Download the app free, add videos and screenshots, and organize what to post, where, and how. Your first post can be ready in about two minutes.