Knowledge base

Promotion knowledge base
Clear, practical, ready to use.

Guides for launches, Demos, Next Fest, content planning, Keys, creators, and measurement.

Promotion knowledge base

How to Get More Steam Wishlists (2026 Guide)

Grow Steam wishlists: publish your Coming Soon page early, enter Next Fest once, and run steady creator coverage before launch; 10-20% convert at release.

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Promotion knowledge base

Press Kit for Indie Games: Template & Guide

Make a game press kit: logos, screenshots, trailer, fact sheet. Free template. Make coverage easy for press & creators.

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Promotion knowledge base

Streamer Outreach Email Template (2026)

Email templates that get streamers to play your game: cold pitch, follow-up, key inside. Short, personal, no strings.

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Promotion knowledge base

Indie Game Marketing by Genre (2026 Guide)

Promotion differs by genre: action, strategy, RPG, cozy, horror. Pick the right content & creators for your game type.

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Promotion knowledge base

Steam Page Optimization: Tags, Capsule & Description

Optimize your Steam page: accurate tags, a capsule that reads small, a description that sells. Raise visits-to-wishlist conversion.

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Promotion knowledge base

Steam Sale Dates 2026: Seasonal Sales & Next Fest

All Steam seasonal sales & Next Fest dates for 2026, plus when to prepare your store page, demo and discount plan.

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Promotion knowledge base

Steam Demo vs Playtest: Which One (2026)

Steam Demo vs Steam Playtest: how each works, when to use which, and how they feed wishlists and feedback before launch.

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Promotion knowledge base

Best Indie Game Marketing Tools (2026)

Compare indie game marketing tools: copy generation, planning, video editing, creator outreach, media pitching. Free options included.

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Promotion knowledge base

Woovit Alternative: Get Streamers to Play Your Game

Woovit shut down in Dec 2024. Alternatives: match creators by genre, prepare localized key-review messages, contact them yourself.

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Promotion knowledge base

How to Price an Indie Game (2026 Guide)

How to price your indie game: genre benchmarks, wishlist math, launch vs early access, regional pricing. No hype, just numbers.

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Promotion knowledge base

Indie Game Marketing Budget: How to Allocate (2026)

How much to spend on indie game marketing: budget tiers, where to put money (assets, creators, ads), and zero-budget options.

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Promotion knowledge base

How to Make a Game Trailer (2026)

Make a game trailer that converts: 3-second hook, show the loop, cut to the beat. Practical steps without expensive software.

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Promotion knowledge base

Steam Curators: Get Reviews & Reach (2026)

Steam Curators explained: how to find fitting curators, send review copies via Curator Connect, and prepare requests in their language.

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Promotion knowledge base

Publish a Game on Steam: Full Guide (2026)

How to publish a game on Steam: store page, Steam Direct fee, release checklist. Published by you, no auto-publish.

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Promotion knowledge base

How to Market an Indie Game: Complete Guide (2026)

The full indie game marketing playbook: timeline, store page, wishlists, content, creators and media, what to do and when.

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Promotion knowledge base

Steam Next Fest 2026: How to Prepare & Win

Steam Next Fest prep: dates, demo checklist, store page, creators and response plan. One entry per game, so make it count with a polished demo.

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Promotion knowledge base

Steam Capsule Art: Sizes, Rules & Design Guide

Steam capsule art sizes and rules: the 4 required images, what reads at thumbnail size, and how to avoid common rejections.

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Promotion knowledge base

How to Write a Game Press Release (2026)

Write a game press release journalists actually read: format, hook, fact sheet, embargo basics, and when to send. Free template.

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