Features

Promotion tools
one ongoing promotion workflow

From the first draft through post-launch planning, IndieSwell turns promotion into concrete tasks. You make the final call at every step.Before your Demo goes live, during Steam Next Fest, launch week, and the long tail after release, promotion planning lays out what to prepare at each stage.

01

Promotion copy generation

Start with an editable draft tailored to the broad game category and platform, instead of facing a blank page.

02

AI-assisted game video editing (15/30/60 sec)

Turn a long gameplay recording into an editable 15, 30, or 60-second video plan and spend less time selecting shots.

03

Multi-platform publishing assistant

Prepare one set of assets for each platform, then review and publish each version.

04

Promotion planning

Plan from the current stage through post-launch, with each next task clearly listed.

05

Game media pitch assistant

Spend less time finding outlets and writing emails. Prepare editable pitch content in each outlet's registered language and an attachable Press Kit; you send it yourself or authorize each pitch for sending.

06

Creator matching

Find creators more likely to care about the game, then prepare a playtest message in their language and send it from your own platform account.

07

Steam sale calendar

See upcoming Steam sale milestones early enough to prepare.

08

Curated Steam Curator recommendations

Find Curators suited to the game category and prepare review-request copy in their language. Contact, listing, review, and other outcomes are not guaranteed.

09
coming soon

Developer promotion tasks

Publish text-and-image promotion tasks or complete other developers' tasks to earn points.

10

Unlimited game projects

Create unlimited game projects and keep promotion assets organized in one place.

11

Local asset management

Organize videos, screenshots, and promotion assets locally so they are easy to find.

12

Local manual gameplay editing

Trim and export a publishable game video locally.

13

Custom copy

Write and revise publishing copy in your own voice whenever you need it.

14

Refined high-quality copy generation

Use Steam subcategories to shape copy around the game's selling points and reduce rewrites.

15

Team workspace for up to 10 people

Share projects and tasks so team members can hand off promotion work more easily.

How it works

Promotion copy in four steps

1

Choose the game stage

Specify whether the game is a prototype, has a playable demo, or is close to launch so the plan fits the current window.

2

Confirm the broad game category

Choose from the currently published broad categories. Pro and Max can refine further using Steam-derived subcategories.

3

Generate copy

Choose the platform, tone, and CTA. The system uses only the project facts you provide and does not invent information.

4

Check and publish

Validate length, tags, and format, then open the platform's official page.

Copy is AI-assisted. You review the final content and remain responsible for it before publishing.
How it works

How AI-assisted game video editing (15/30/60 sec) works five steps

1

Import a local recording

Add an MP4, WebM, or MOV file. The original stays on your device.

2

Choose an editing mode

Mark and trim clips manually on Free, or use AI-assisted editing with Pro or Max.

3

Confirm AI input and duration

Confirm what is sent for AI assistance and choose a 15, 30, or 60-second result.

4

Review shot cards

Edit shot order, in/out points, reasoning, subtitles, voiceover, and CTA; lock, replace, move, or delete shots.

5

Export locally

Render a landscape, portrait, or square MP4 and keep refining the timeline.

One app for your game's promotion work

Download free and prepare your first post today.

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