Make a game press kit: logos, screenshots, trailer, fact sheet. Free template. Make coverage easy for press & creators.
Direct answer, A game press kit is a grab-and-go asset pack for journalists and content creators. Minimum contents: high-res game and studio logos, two screenshot sets (including UI-free versions), a downloadable trailer/gameplay video, a one-line pitch and fact sheet, plus contact info and a review-key request entry. It doesn't guarantee coverage, but removing friction for press and creators noticeably raises the odds of being covered.
Who this is for, Indie developers preparing to contact media/streamers; teams near release that want press coverage and stream coverage.
Step-by-step:
- Collect assets: logos (transparent PNG/SVG), 5-10 1920×1080 screenshots (including clean UI-free versions), trailer and gameplay GIFs, header image.
- Write the fact sheet: game name, genre, platforms, release date, price, engine, developer, one-line pitch, three selling points, comparison reference ("X meets Y"), contact info.
- Structure it: put it at
/press-kit/or/press/visible in navigation, or generate it with free tools like presskit.html. - Provide a key-request entry: a dedicated review-key request form or a clear email, don't bury the key behind interaction.
- Attach when reaching out: put a key, a 30-second GIF and a one-line pitch directly in the email (creators filter on "can I play it now / does it look like content / does it fit my channel" in seconds).
Assets you need, Logo masters, screenshots, video, fact sheet text, contact email, review keys.
Platform/media boundaries, A press kit is just materials; whether the media covers you, streams you or replies is entirely their decision. The media pitch assistant (Pro/Max) generates editable pitch emails in each outlet's registered language and assembles an accompanying Press Kit pack; you send it yourself or authorize sending after reviewing each one.
Common mistakes:
- Small screenshots with UI (illegible as thumbnails)
- A 5-second logo intro in the trailer (the first 3 seconds decide whether anyone keeps watching)
- A three-step flow to request a key (just hand it over)
- No fact sheet (journalists have to guess your genre)
Next step, Put press-kit assets into your asset library and use IndieSwell to prepare pitch content and packs per platform/outlet, the tool does the assembly, you decide on sending; coverage results are not guaranteed. → "Download the app" / "View plans"
Sources, Steamworks official "store page assets" guidelines (screenshot/capsule standards); common creator outreach practice (e.g. howtomarketagame.com press kit checklist).
FAQ:
- What should be in a game press kit?, Logos, UI-free screenshots, trailer, fact sheet, contact info and a key-request entry.
- How do I make a press kit for free?, Free tools like presskit.html or a self-hosted /press/ page are enough; no paid service needed.
- Should I include review keys in the press kit?, A clear key-request entry is recommended; putting keys directly is even easier.
- Do journalists need a press kit?, Not mandatory, but its absence significantly lowers your odds of coverage.
Product bridge, Asset assembly is repetitive work: IndieSwell's media pitch assistant (Pro/Max) prepares editable pitch emails per outlet language and assembles an accompanying Press Kit pack; you send it yourself or authorize sending after reviewing each one. Coverage, replies and delivery are not guaranteed. → "Download the app" / "View plans"